Advertise with Todae

Our readers are actively changing something about how they eat, move or sleep, and they are suspicious of anyone who sounds too certain. That makes them hard to advertise to badly and very rewarding to advertise to well.

Who reads this site

Australian women and men between 28 and 52, weighted to Melbourne, Sydney and Brisbane. They cook most nights, they have tried and abandoned at least one fitness app, and they read the ingredients list.

48,000monthly readers
9,100on the email list
46%average open rate
51%returning readers

Figures are self reported and refreshed each quarter. Ask us for the raw analytics view if you want to see it yourself.

What you can book

Placement	Where it sits	From
Leaderboard	Top of every article, above the headline	$420 per month
In-article panel	After the third paragraph, site wide	$540 per month
Sidebar card	Sticky on desktop, inline on mobile	$320 per month
Newsletter slot	One ad per issue, top or mid	$260 per issue
Category takeover	Every page inside one category for a month	$900 per month
Sponsored article	Written by us, labelled, permanent	See sponsored posts

What we will not run

No pop-unders, no auto playing audio, no interstitials over the first paragraph, and nothing that tracks readers across other sites without consent. Gambling, payday lending and anything that promises a guaranteed financial return are declined regardless of budget.

How booking works

Tell us the goal. Clicks, signups, brand awareness or a launch date. The answer changes what we recommend.
We send a plan. Placements, dates, price and the expected impression range, in one page.
Creative and approval. Send artwork or let us build it. Nothing goes live without your sign off.
Live, then reported. You get impressions and clicks at the end of each month with no rounding up.

Frequently asked questions

Will you promote a supplement?

No. We do not accept advertising from supplement brands, weight loss programmes, detox products or anything making a therapeutic claim we cannot verify. This is not negotiable and the budget does not change it.

Who do you accept?

Food brands, cookware, activewear, sleep products, health services with registered practitioners, books, and businesses whose product does roughly what it says on the box.

Can advertisers see articles first?

Never. Editorial and advertising do not meet, with the single exception of a clearly labelled sponsored post.

What formats are available?

In-article panels, sidebar cards, newsletter slots and category sponsorship. All served from our own server with no third party tracking.

Do you do affiliate links?

Occasionally, always disclosed at the top of the article, and always chosen before the affiliate programme is checked rather than after.

Ready to talk, or just want the media kit? Email [email protected] or use the contact form.