Todae brand guidelines

Everything you need to reference Todae correctly in an article, a media kit, a slide or a partner page. Take the files, follow the rules, and you will not need to ask us for approval.

Download primary logo (SVG) Download inverse logo (SVG) Download icon mark (SVG) Download full brand sheet (SVG) Download share image (1200x630 PNG)

The name

Written as Todae. One word, capital T, no accent, rhymes with today. Never all capitals, never hyphenated, and never shortened to an acronym in body copy.

Colour palette

• Oat#faf5eePage background
• Terracotta#c4622dLinks, buttons, the accent on every page
• Eucalypt#5c7a63Secondary accent, category tags
• Clay Ink#33302bHeadlines and body copy
• Stone#e6ddd1Borders, panels, card edges

Typography

Headlines are set in Fraunces. Body copy is Karla. If neither is available, substitute Georgia for headlines and Avenir for body copy. Do not set headlines in the body face or stretch either face to fit a space.

Clear space and minimum size

Keep clear space around the logo equal to the height of the logo mark on every side. Minimum width is 120px on screen and 30mm in print. The icon mark alone may go down to 24px.

What you must not do

• Recolour the logo outside the palette above, including gradients.
• Rotate, skew, outline, emboss or add a drop shadow.
• Place the primary logo on a busy photograph. Use the inverse mark on a solid panel instead.
• Imply endorsement. Linking to us is fine. Putting our logo beside the words "as recommended by" is not, unless we recommended you in writing.

Citing us

When quoting an article, name the site, name the author and link to the original page. Short quotes are welcome. Republishing a full article is not, without written permission. See our terms and DMCA notice.

Press contact

Logo requests, interview requests and anything that needs a fast yes or no goes to [email protected].